What types of advertising bring the highest income
Today, as many years ago, advertising is the engine of any business. Types of advertising are represented by a wide variety. In this article we will try to figure out which one is the most effective and brings the greatest income.
What is contextual advertising
If you are not familiar with this method of promoting goods and services, it is high time to correct the situation. Recently, contextual advertising is very popular. It is a small banner ads in search engines. How it works?
For example, you want to attract customers to your website for specific requests: “Buy a Samsung Galaxy S5 phone”. Or you want your website visitors to come from a certain place (country, city).
Contextual advertising will allow you to do this without problems. This type of advertising is most relevant for new sites, for which it is very important to gain traffic as soon as possible.Thanks to the promotion of using contextual advertising your site will appear on the first pages of the search.
The leading positions for placing contextual advertising are occupied by Yandex Direct and GoogleAdWords. Their popularity is due to the fact that here the payment is made only for clicks and not for impressions. This will help to achieve success in business.
Features teaser ads
Teaser advertising is a small message in which the very essence, but still a minimum of information about a product or service. For example, to advertise cold tea, you can place a message of this nature on the information portal: “How to quench your thirst quickly”. Having issued it with an interesting picture, you will surely cause interest among a group of clients, and they will go to your portal.
In addition to the classic types of advertising, such as booklets, posters, leaflets, etc., there are interactive promotion methods that allow you to acquaint people with a particular product or service through the world wide web.
Interestingly, the word “advertisement” - reclamare - is translated from Latin as “shouting out, arguing, protesting”.
This is not personalized data, which, according to the idea of marketers, should help to implement the sales plan,brand awareness and increasing interest in it.
Is free advertising on the Internet possible?
If you are not bothered by this question, then we can confidently answer that free advertising on the Internet exists. For example:
• Advertising by barter.
• Placing on free message boards and information portals.
• Placing links to the site on various maps (Yandex and Google maps).
Free advertising on the Internet, of course, is less effective than other methods. But at the initial stage of work it should not be neglected.
About what is outdoor advertising, many people know. This type of advertising is usually presented in text, visual and graphic format. Placed on special structures on the streets, buildings and structures.
Outdoor advertising has a low selectivity of the audience of various ages and social statuses. Today it is one of the most common types of advertising.
Outdoor advertising carriers are made thanks to large format printing. The main thing is to choose the right format for the target audience. And the possibilities of large format printing will allow to translate into reality any idea.
Due to the huge number of advertising media in large format printing, the maximum impact of the information flow is ensured, and, consequently, a high level of its memorization.
Although such a number of outdoor advertising media often leads to "advertising noise." Its essence lies in the fact that a person can simply get confused from the abundance of information and not remember its essence.
Creative types of advertising
By unconventional types of advertising information include souvenirs (souvenir). Its main characteristics - the minimum level of "city noise" and durability.
Types of souvenirs:
• Handles with logos.
• Pocket calendars with company information.
• Notebooks with promotional information.
• Keychains with logos.
• Folders with information.
• Key chains and more.
The peculiarity of non-traditional (souvenir) products lies in its focus. It can be distributed only to the target audience. Many types of advertising can not give such an effect as souvenir advertising.
As you can see, the types of advertising are very diverse and can affect a certain audience.But if you want to get the maximum effect, we advise you to correctly combine all types of advertising. We are confident that in this case your company is guaranteed success.