How to calculate the profitability of the kiosk - 5 original ideas
Today in cities the number of shopping centers, supermarkets and hypermarkets is growing. But despite this, small kiosks still find their customers and occupy a worthy place in urban commerce. In large numbers they are concentrated not far from entertainment centers, recreation parks, the metro, as well as in residential areas. And the competition in this area is quite large. Today we will try to tell you how to calculatekiosk profitability, make it noticeable and popular.
Increasing the profitability of the kiosk: №1 - we attach the flag
Usually, all the stalls have a small height and therefore they are inconspicuous against the background of city streets. If you want to stand out, we advise you to resort to such a move as flag fixing. Be sure that this will distinguish you from competitors and increase the profitability of the kiosk several times.
Very original option: attach a sail with the name or logo of your outlet instead of the flag.We also advise you to decorate flagpoles with festoons or other types of lighting. This zdanitsa in the middle of the city looks very unusual and interesting, which attracts the views of others and, therefore, potential customers.
Promotions and discounts: idea number 2
It is no secret that customers love various promotions and discounts. Therefore, this fact must be used. It is enough to place posters and billboards with information about promotions on the facade and sides of the kiosk. This is sure to attract customers. But do not forget that in the assortment of the casket there must be promotional items (goods with expiry date, rumpled packaging, etc.).
We also recommend changing the terms of the campaign 1-2 times a month. For example: "If you buy this (goods that need to be sold), then you will receive this as a gift." We advise you to make the sign with information about the stock bright, with clear large letters. It should attract the views of others, then no competitors to your business are not afraid.
It is also good to have your own website - on it you will publish all your new products, report on price reductions and gifts to customers. In fact, this is an online store that will expand the range of your stall in the web space and the circle of buyers.Do not interfere also own blog of such a shop.
The original design of the kiosk: №3 - mini-fortress
Tell me, would you like to plunge into the era of the Middle Ages and visit the mini-fortress? This idea can be successfully used to increase the profitability of the kiosk. For the sake of maximum success, we advise you to purchase a couple of tables and a fridge with drinks and install them near your stall.
Make plywood mock-ups of the fortress, small fence, stones and decorate with them the structure itself and the surrounding area. We are sure that such a move will interest many. After all, where else can you relax on a hot day and briefly plunge into the medieval era?
Kiosk in the form of a car: idea number 4
This idea is similar to the previous one. Its essence is to turn your shop into a passenger train car. To this end, it is necessary to find the image of the car in good quality and adjust it in the program Photoshop to the size of its kiosk. Then simply order a print layout and design your place of trade. It is necessary to make the window of the small one coincide with the window of the car.
For the sake of better effect, we advise you to make wheels from plywood or foam plastic and arrange them beautifully. Travel lovers will be delighted with your idea, and the kiosk's profitability will definitely increase.
The main product as a layout: idea number 5
If the kiosk's profitability grows to a greater extent from a certain product, we recommend installing its layout on the roof or next to the building. For example, it can be a hot dog, beer or a basket of fruit, etc. It is best to make such a layout from lightweight material and use the backlight. Thanks to this, customers will find you even the darkest night.
In general, with regard to design, this is a creative matter and depends on how rich your imagination is, as well as what target audience you are counting on. For example, a shop with ice cream can be decorated with characters from popular children's cartoons or make a layout.
A stall with soft drinks will look original in the form of your favorite bottle of Coca-Cola or sprite.
We hope that these ideas will help you in successful business. Show creative activity, purposefulness, initiative, and then no competitors and other problems will not be scary.
Kiosk Profitability: Beginner's Lesson (video)
In this video we will look at a detailed lesson on how to open a stall yourself, how much and how to invest money in it, what is the purchase price and what is the essence of your future profit, as well as the optimal operation of this small shop.
How much is your personal profit? Here you will learn how to understand what a trading margin is, how to find a middle ground, earn money competently, find the best value for customers so as not to frighten them off and be competitive. Here -kiosk profitabilityas it is, without embellishment, advice and analysis from a practicing expert.